How To Effectively Handle Customer Complaints
Image source: sktthemes.net “...God created the world in six days. On the seventh day, he rested. On the eighth day, he started getting complaints. And it hasn't stopped since” – James Scott Bell Oxford Advanced Learners Dictionary defines a complaint as “a reason for not being satisfied; a statement that somebody makes saying that they are not satisfied.” One of the traits common to humankind is the proclivity to complain. Citizens complain about the economy or governmental policies. Government officials complain about the apathy of citizens. A spouse complains to his partner about one thing or the other. Some customers and clients complain about the poor quality of products or services, prices of goods and the like. Handling customer complaints effectively is essential for keeping them happy and loyal to your brand or company. Now, how do you handle complaints as a marketing professional or a customer service representative, especially where t...