From My Desk

Photo: Joseph Asakibeem “Never underestimate the difference YOU can make in the lives of others. Step forward, reach out and help. This week reach to someone that might need a lift” –Pablo A thoughtful little girl An incisive story is told of a man who was walking along the seashore one day. He is said to have noticed that during the night many seashells and starfish had washed up on the shore. Thoroughly enjoying the morning sun and cool sea air, the man strolled for miles along the sand. Far off in the distance, he saw a small figure dancing; this got his attention. As he drew closer, however, it became apparent that the figure was not dancing, but repeatedly performing a particular act.             Approaching the small figure, the man noticed that it was a child. The girl was methodically picking up starfish from the shore and tossing them back into the surf. The man who was visibly startled,   then...

  Image source: sktthemes.net  “...God created the world in six days. On the seventh day, he rested. On the eighth day, he started getting complaints. And it hasn't stopped since”  – James Scott Bell Oxford Advanced Learners Dictionary defines a complaint as “a reason for not being satisfied; a statement that somebody makes saying that they are not satisfied.”   One of the traits common to humankind is the proclivity to complain. Citizens complain about the economy or governmental policies. Government officials complain about the apathy of citizens. A spouse complains to his partner about one thing or the other. Some customers and clients complain about the poor quality of products or services, prices of goods and the like. Handling customer complaints effectively is essential for keeping them happy and loyal to your brand or company. Now, how do you handle complaints as a marketing professional or a customer service representative, especially where t...