GO THE EXTRA MILE
“The man who will go that second mile, the man who will give more than is expected of him – is the man who succeeds” –Anonymous
When saddled with a given task or
responsibility, people generally behave in one of four ways. Some have the
proclivity for ignoring their assignment. In this instance, they shirk their
responsibilities altogether. Others may perform below expectation whether
deliberately or coincidentally. This is where an attempt is made to perform a
given task howbeit, not enough effort is directed towards ensuring that the
assigned task is completed.
Yet another group of people go a
step further by doing exactly as required. They perform up to expectation. They
are employees who will ensure that they report to work on time and exit their
office premises as soon as it is 5pm, that is, if their closing time is 5pm.
It is however the final class of
people who have been observed to chalk phenomenal feats and make a significant
difference in their sphere of assignment. This class of people (Organizations
included) makes concerted efforts at going the extra mile in the pursuance of
their given assignments. It is no wonder Napoleon Hill quipped, “Make it your habit to render more service
and better service than that for which you are paid, and lo! Before you realize
what has happened, you will find that the world is paying you far more than you
do”.
The employee who is eventually
promoted and does well in his or her line of business is one who goes the extra
mile. Such an employee does more work (quantity) and better work (quality) than
is required of him or her. “An extra miler” reports to work earlier than
expected and closes from work later than expected, that is, if need be. “An
extra miler” is obviously the pride of a well meaning employer.
In a similar vein, a business
organization that promises to deliver top notch services will do well if indeed
their promise is backed by a corresponding action; service offerings must be
top notch. Better still organizations must consciously develop the penchant for
going the extra mile. If an organizations contracts with a client to provide a
particular service by 4pm for instance, as much as practicable, that business
organization ought to provide the said service earlier than promised, say 3pm. Brian
Tracy, a top sales trainer and Best-selling author tells a brief but remarkable
story of how he, a high school dropout went from being a door to door sales
person to managing a six country sales organization and earning thousands of
dollars a month. He went the extra mile to get in touch with some top sales
people, learn as much as he could about what made them successful and imbibed
those lessons. He diligently followed through with the valuable lessons he
gleaned from his superiors.
It is heartwarming that at some
markets, when foodstuffs such as yams are purchased, some traders give the
customer what he or she has paid for and move a step further to provide an
additional product or service for free. It may take the form of adding some
more foodstuffs slightly above that which was paid for in their bid to show
their appreciation for the purchase. By this, some traders successfully retain
many of their customers.
It is my contention that going the
extra mile is a non negotiable route to accomplishing greatness in business and
in virtually every facet of life. It may be tough, challenging and
uncomfortable but it will eventually yield fruitful dividends, howbeit in the
long run.
Do you want to excel in your chosen
career? Do you desire to make phenomenal progress in life? Do you want to
retain your customers/clients? Do you want to have a huge customer base? Do you
want your business to do well? Well, if your answer is in the affirmative with
respect to any of the above posed questions, then you have no option but to go
the extra mile. Make it a rule to continually reflect and brainstorm on ways by
which going the extra mile may be exemplified in your line of business. Dare to
go the extra mile. If done right over time, the results will be there to
show.
Written
by Daniel Dela Dunoo (Freelance writer, Professional Marketer)
dudelda3@yahoo.com
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