5 Ways To Advertise Without Paying A Dime
Is there such a thing as free
advertising? There sure is but sadly many are unaware of where and how to
leverage on free advertising. Some are even unaware of the possibility of
advertising for free. It is common knowledge that many companies the world over
spend huge sums of money on advertisement via both the electronic and print
media. Owing to the benefits of advertising, many media houses are making lots
of money off the backs of many companies. It is also an open secret that even
global brands such as coca cola do not take advertising for granted. Their
adverts still run on television screens. They have a clear comprehension of the
value of advertising.
Advertising is obviously so
essential and yet there are business start-ups, small scale businesses and
individuals venturing into entrepreneurship who have little to no capital to
invest into conventional advertising, as in paid-for advertising. Sounds like a
quandary? Should not be so. This article is written particularly with this
category of businesses in mind. Running your business in obscurity is a recipe
for business failure. The reality however, is that there is a sure way out of
running your business in obscurity. Permit me to share some thoughts on free
advertising that have proven to work for me and for many others.
Volunteer
your services
Many do not like the idea of
volunteerism especially in business circles since it brings in no immediate
profits in monetary terms. However, I dare say it’s a feasible idea for
start-ups and individuals whose line of businesses are unknown. What it does is
that it exposes your expertise, skill or service to the market you want to
reach. In creating exposure and visibility, profitable business connections are
made and your skill-set is sharpened. Before you know it, you are being paid
for your services.
Provide top-notch
products and services
Be
the best at what you do. Hone your skills. Provide products and services that
meet client specifications and excites them. A happy client is most likely
going to recommend your product or service to others. This is what is termed
grapevine. Client base will increase and so will sales in the long run. Never for
once take clients for granted.
Advertise
on free classified websites
There are numerous sites that provide
the platform to advertise your products and services for free. Sounds
implausible? Such sites are easy to find and access. Websites such as
tornaton.com, oxl.com, businessghana.com, bebree.com, global-free-classified
provide the platform to literally advertise your products, services, and
businesses to a global market, all for free. You simply register with them, as
in create an account with them and you are ready to go, simply by following
simple steps to have your adverts posted.
Advertise
on social media
Whereas others may be more concerned
about socializing via social media, business start-ups, small scale enterprises
and individuals venturing into entrepreneurship will do well if focus is fixed
on promoting their goods, services and expertise. You may advertize freely
using your account on Facebook, Whatsapp, Twitter and many such social media
sites. Also worth-noting is the fact that some of these social media sites
offer users the opportunity to create “pages” to promote a variety of causes,
businesses, products and services, all for free.
It
ought to be established that all these sites I have mentioned have some
services that can only be used for a fee but truth be told, you can do without
those services, at least for now; your adverts can still be placed and can
still reach large segments of your target audience if it is done well.
Join
professional websites
Join professional sites in your area of
expertise, business or industry and that offer free membership opportunities.
These platforms provide professional networking opportunities. Over time, the
more one is involved with these networks online, the more exposure one gets.
Some offer free advertising opportunities on their platforms. If you are a
writer for instance, you may join writers.net, faithwriters.com, booksie.com,
shortstories.net and the likes.
The
above suggestions are by no means exhaustive. The world of free advertising is
an ever growing world. One must keep abreast with the times. Do Google searches
periodically. There is so much more you can discover and implement to showcase
your brands not only locally but internationally. Meanwhile the more you make
use of the various avenues I have identified, the better you become at
optimizing your adverts for better results.
I
wish to also state that for greater impact and for a wider reach, it will be
advisable to employ several avenues of free advertising and this can be done
concurrently. Wish you the best in your bid to showcase your business, goods,
services, expertise and brand to your target market.
Written by Daniel Dela Dunoo
(Freelance writer / Professional Marketer)
http://theroyalwordsmithgh.wordpress.com
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